Software Market everywhere is competitive, but the African software market can be a quietly, underground hostile market if you don’t know your way around .It is quite clear that Competition is hotting up in the African Software Market.
In today’s article, I want you to come with me and visit a typical African Market place. When procuring software on the African Market, there are costs involved. However, if deployed and utilized in the most effective manner, the total cost of ownership can be lowered.
In many African cities, the cheapest and quickest way to get to the market is by getting a ride on a motor bike. For the less adventurous, more conventional taxis are also abundant. Several passengers will often pile into the same vehicle to share the cost. Online shopping is almost none existent.
You would be hard pressed to find more fascinating markets than those in Africa. They team with people, genuine and fake products of every sort imaginable. There you can feel the real pulse of being in Africa.
If you are a first time visitor to an African Market, you will feel over whelmed by the sheer number of people and stalls along the streets. Lots of people including children with “bloated bellies” carry assorted merchandise on there heads. The products look so appetizing and the prices are tempting. A visitor from a different continent, may not recognize all the products as some products are local favorites hardly found on click bank and Google market place not even any place outside the African Market. Yet they are “delicious”
Besides, an African Market without somewhere to eat is unthinkable. But let me caution you! Some places in the Market play very loud music to attract potential customers, yet there are also very quiet places within the same Market where one can order a quality typical “African dish” and mingle with the local people. The menu will probably be written on a faint black board and any who are not familiar with “local dishes” may need a consultant to help interpret it.
Markets in Africa have long played an important social and political role in many countries. They provide an ideal setting not only for trading and selling but also for sharing news, gossiping and meeting friends. So, be prepared to meet these colorful African traders on the African Market who will always do their utmost to communicate with you-whatever your language. They are ready to buy anything irrespective of price, quality and features.
Therefore, the next time you visit the African Market alone, if you don’t find software product you are looking for, seek advice from the local people in the Market-Dedicated consultants with in-depth knowledge of specific African Market sectors from public sector to private. They often know the African Software companies in the market, the culture and products. They know the way around all the stalls in the market so they would be able to show you the right direction to reinforce your presence in the Market.
About the Author:
Fixed Asset Consultant at Prosperity Agencies Limited with over 10 years practical experience in physical verification, bar-coding of assets and fixed asset software implementation +260 211 239859
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